The Challenges for Chiropractor Marketing

? This chiropractor was looking for customers

? He didn’t have a pipeline to generate leads to keep patients coming in and his revenue was showing it

? This client needed customers and did not have a lifetime budget or time to test different strategies

The Strategy

With a clear path in mind, it becomes easy to focus on producing the results.

The strategy for this client was straight forward: no complex funnels, no cross targeting, no display campaigns, nothing big! We focused on Facebook ads and email follow-up which created a simple funnel that would convert visitors into leads and leads into customers

Here’s a look at our process:

☝️ An initial audit and discovery

☝️ Top of funnel campaign launch using lead generation

☝️ Used a lead magnet to entice visitors to become leads

☝️ Five-part email sequence to nurture and close leads

☝️ Follow up emails were paired with Facebook retargeting ads

☝️ Using dynamic email subject lines, we quickly optimized for the best performers

☝️ Optimized the sequences for best variations in the copy

The Results

✔️ Working under the pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client

✔️ This chiropractor received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers

✔️ The satisfaction from the client resulted in an agreement extension of 6+ months

✔️ Optimized the sequences for best variations in the copy.

The Challenge

• Our dentist client did not have the kind of time to focus on his Google rank and SEO.
• He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.
• The Facebook advertisement was the best fix we could offer in that situation.
• However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.
• We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy

☝️ The only thing we had to get done was to bring leads for the client in a months’ time.

☝️ We worked with the client to produce an audience persona to create new audiences.

☝️ We vigorously tested these audiences against the website visitors.

☝️ We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.

☝️ We coupled our advertising with email retargeting.

☝️ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

☝️ The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.

☝️ The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results

✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

✔️ Their hard work surely paid off well and brought the client back with a big investment.

✔️ We brought the dentist client 193 leads only in the first month.

✔️ The conversion rate was way above his expectations i.e. 37%.

✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.

✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.

✔️ We had a high CTR, CPC was $2.78 and CPL was $17.

✔️ The account was all in good shape now for our future use.

✔️ The client extended the contract, this time with additional services

The Problem

A prominent medspa faced a challenge in accelerating its lead generation within a 15-day timeframe, aiming to capture the attention of potential clients in a competitive market. The need for a rapid and effective solution prompted the medspa to leverage Facebook Ads for targeted lead generation. The challenge was to efficiently navigate the competitive landscape and ensure a high conversion rate while meeting the stringent timeline.

How We Fixed It

Our team devised a comprehensive Facebook Ads strategy tailored to the unique demands of the medspa industry. In-depth audience research was conducted to identify the most responsive segments, enabling us to optimize ad delivery at various stages of the marketing funnel. Engaging ad copies and visually appealing creatives were crafted to captivate the audience’s attention. The strategic approach focused on maximizing lead acquisition by providing a seamless and compelling journey from ad impression to conversion.

The Results

The 15-day Facebook Ads campaign yielded noteworthy results, with the medspa generating a total of 35 leads. Despite the competitive nature of the industry, our strategic implementation resulted in a 30% conversion rate, reflecting the efficiency of the campaign in turning ad spend into valuable leads. The total ad spend for the 15-day period amounted to $848.68, highlighting the cost-effectiveness of the campaign. These results underscore the success of our targeted approach in achieving the medspa’s lead generation goals within the specified timeframe.

The Challenge

• This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns
• Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results
• The major speakers for the conference were not confirmed and we couldn’t use their names in the marketing campaigns
• The client wasn’t accepting Crypto payments to buy a ticket for a crypto conference

The Strategy

☝️ One positive was the ‘Crypto Craze’ which had everyone scrambling to find more information about cryptocurrency and blockchain

☝️ We exploited this craze and focused on giving away valuable information via Facebook traffic campaigns at the top of the funnel, still generating leads on these traffic campaigns

☝️ At the middle of the funnel, we had people signup for the newsletter to get the exclusive, insider information. The CPL was less than $3

☝️ At the bottom of the funnel, we would use Facebook event ads as well as conversion ads to push people to buy tickets and come to the conference for even more exclusive information

☝️ We also partnered up with the industry’s big names to push out our content. We ran a huge affiliate marketing campaign to gain maximum visibility and it also helped sell more VIP, high value, exclusive tickets. Our affiliate network consisted of more than 100 of the top crypto and blockchain sites

The Results

✔️ Against all the odds we were able to sell out the conference 42 days before the actual date using email marketing and retargeting via display ads, YouTube, and Facebook. We sold close to 850 tickets

✔️ The conference was successfully held in Dallas, Texas during the month of February 2018

✔️ As a Marketing Partner, our goal was to get as many butts into seats as possible. With Facebook ads alone, we generated 19,000 leads

✔️ Because of the overwhelming response we received, the organizers arranged another venue and expanded the conference to 1,500+ attendees from the initial 800.